Print Design | Email | Animation
Drexel University Alumni Relations
Overview
Alumni Weekend is an annual spring event for Drexel University that brings together alumni from recent grads to 25 and 30 year reunions as well as students from the medical college.
Problem
To create consistency across all event materials (print and digital) displaying the event’s theme of the Roaring 20’s/Art Nouveau.
Role
Print and production designer responsible for designing printed event materials and coordinating production with local vendors.
Process
Research
Concept Development
Design
Iteration
Production
Solution
The event materials maintained consistency to the year’s theme as well as the visual brand of the university. Unfortunately, Alumni Weekend had to be cancelled due to the Covid-19 pandemic.
Tools
Illustrator
InDesign
Photoshop
Duration
2 months
Print Design
The printed event collateral utilized the Drexel blue and gold palette but employed typography, patterns, and shapes connected with the Roaring 20’s era. My goal was to communicate a level of fun but also elegance in the designs, giving a nod to the fancy, dressed up parties of the 20’s.
Across direct mail, postcards displaying the schedule, and other event announcements there had to be consistency in look and feel. I achieved this by utilizing similar layouts but varying the pattern, shapes, or photography used.
Event Postcard
The event postcard was a piece dense with copy that would inform visitors of the weekend’s schedule. During the process of this design, I was focused on hierarchy of information and readability. I chose to highlight the event time for emphasis as well as a way to provide variety to each block of type.
Animation and Email
Another initiative I worked on during my time at Drexel was an animated Happy Birthday gif to be included in an email that alumni would receive on their birthday. I utilized the Drexel primary and secondary color palette to create confetti and used Photoshop to apply the animation.
