Brand Identity | Web Design | Print Design | Infographics

FELA

Overview

The Family Educator Learning Accelerator (FELA) is a program that facilitates the collaboration of students, their families, and their teachers in order to help kids reach their growth goals in reading through practice at home as well as in the classroom. The program is part of Springboard Collaborative and was developed in the spring of 2020 in response to the COVID-19 global pandemic.

Problem

To create a brand identity for an educational organization nested under a larger organization. The challenge was to create an individual identity for FELA while drawing a connection to its parent organization, Springboard Collaborative.

Role

Lead designer responsible for logo design, iconography, infographics, printed and digital toolkit document, and client communications

Process

Research

Concept Sketching

Design

Iteration

Production

Solution

I was able to achieve a look and feel that was informative yet joyful in order to help spread FELA’s programming to more families in the city of Philadelphia.

Tools

Illustrator

InDesign

Photoshop

Duration

1-2 months

Vertical Logo (lowercase)

Horizontal Logo (lowercase)

Vertical Logo (upper case)

Horizontal Logo (upper case)

Brand Identity, Icons, and Infographics

The logo mark’s three overlapping circles placed over one piece of reading material to represent each member of the team (student, family member, teacher) working toward a single goal, to see improvement in the student’s reading skills and abilities.

FELA’s iconography worked to communicate as well as delight. The bright colors and graphic simplicity are eye-catching and easy to understand. The choice to use the oranges on the icons allowed them to stand out among the blues and greens used in the backgrounds of the infographics.

How it Works Infographic (General Use)

How it Works Infographic (Administrator Use)

Web Design

To expand upon the FELA brand, I created some designs for their website on my own after having worked with them. I wanted to communicate the warmth and community-focused mission of the platform, reiterating the look and feel established in the logo, print materials, and infographics.