Social Media | Branding
Ethos
Cannabis
Overview
Ethos was a new company in the retail cannabis space that was in the process of expanding their online presence as well as brick and mortar locations in various states. With social media, they were looking to gain brand recognition, share promotions, and educate the general public about the benefits of cannabis products.
Problem
To establish a consistent, on-brand presence for a young company on social media platforms like Instagram.
Role
Designer responsible for developing concepts and executing designs for use on social media platforms
Process
Research
Concept Sketching
Design
Client Presentation
Iteration
Production
Solution
As a new brand, the Ethos social media presence is ever-evolving. This collection of social cards represent weekly or monthly post templates that can be used to highlight a variety of products as well as share important information.
Tools
Illustrator
Photoshop
Duration
2-3 months
Social Media
The Ethos brand’s bold palette, unique gradients, and mission to spread the word about the benefits of cannabis products allowed for a robust toolkit in creating their initial social cards.
This introductory set of designs covered ways to highlight products, provide information, and connect with local communities where their brick and mortar stores are located.
Brand Identity
Ethos Cannabis has an approachable and friendly yet clean and minimalistic brand aesthetic utilizing bold color and eye-catching gradients to educate and entice consumers about the benefits of cannabis products.